{"id":1045,"date":"2024-10-03T12:12:09","date_gmt":"2024-10-03T12:12:09","guid":{"rendered":"http:\/\/&amp;p=1045"},"modified":"2024-10-03T12:12:09","modified_gmt":"2024-10-03T12:12:09","slug":"branddit","status":"publish","type":"portfolio","link":"https:\/\/citur-tourismresearch.com\/?portfolio=branddit","title":{"rendered":"Branddit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4iqvp-5ef6a8564d9802016a251720be3cfec2\">\n.avia-section.av-b4iqvp-5ef6a8564d9802016a251720be3cfec2{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/citur-tourismresearch.com\/wp-content\/uploads\/2024\/08\/research-Large.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-b4iqvp-5ef6a8564d9802016a251720be3cfec2 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#005cad;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-b4iqvp-5ef6a8564d9802016a251720be3cfec2 main_color 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section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1045'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-8hej9x-6ef399b4dd52d97a696333cc5194c095 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-7kn1ut-5d9bfa5a5b08998eea49629bcbc3eb7d av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29mng3d-663b3d635a73d316512809ea86c0628c\">\n#top 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class='av-special-heading av-m29mng3d-663b3d635a73d316512809ea86c0628c av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Branddit<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5j8391-b7b5193e44f139d0f9cb37856efcfe4a\">\n#top .hr.av-5j8391-b7b5193e44f139d0f9cb37856efcfe4a{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-5j8391-b7b5193e44f139d0f9cb37856efcfe4a .hr-inner{\nwidth:100px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-5j8391-b7b5193e44f139d0f9cb37856efcfe4a hr-custom  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-3m08gl-742527f227c891f28d55492292d5c0b6 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-317s0l-801a6fce23a413c4fd0f8f1b2bdd9441\">\n.avia-section.av-317s0l-801a6fce23a413c4fd0f8f1b2bdd9441{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/citur-tourismresearch.com\/wp-content\/uploads\/2024\/08\/research-Large.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-317s0l-801a6fce23a413c4fd0f8f1b2bdd9441 .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-317s0l-801a6fce23a413c4fd0f8f1b2bdd9441 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1045'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3toq5x-4526bf62c810ab13652183a722923c9c av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-m29mqfxi-f77769f835553910a9762ce5701ea23a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Research Cluster on Branding and Digital Development in Tourism (BRANNDIT) develops research lines focused on tourism (digital marketing, datamining, social media, design of digital brands, digital promotion in tourism, programming of mobile applications) fostering the emergence of projects for the design and development of multi-format and cross-platform digital strategies; BRANNDIT is open to the participation of all CiTUR members.<\/p>\n<p><strong><u>Mission<\/u>:<\/strong>\u00a0to carry out excellence in applied research and ensure the transfer of knowledge in the Digital Marketing, Branding and Brand Communication associated with tourism, in particular in the fields of strategic creation of new tourist brands, development of digital strategies for tourism promotion, and of communication strategies for brands, companies and entities that make the digital environment the scenario for their activity of providing services in tourism.<\/p>\n<p><strong><u>Goals<\/u>:<\/strong>\u00a0to build a transversal network of skills; to develop a research line in digital data monitoring, capable of generating actionable results used by companies and public entities, based on the information freely disseminated in the various platforms used by consumers of tourism products; to develop specific methodologies to gathering and analyzing data from digital platforms; to raise awareness of new statistical approaches to information exchange and consumer recommendations among group members; to implement and disseminate its own methodologies for the creation of digital tourism brands; to foster the linking of the digital tourism area with the master\u2019s degrees, encouraging the emergence of ideas for theses and related projects, which can be presented to the second cycle finalists; to position itself as a provider of marketing and digital branding services to companies and tourism entities along diverse areas.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-364e1h-cec1ae7691712f1fd6b704798e4e8247 av_one_half  avia-builder-el-9  el_after_av_one_half  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